About Us

beyourself was established in April 2005 in Omaha, Nebraska by two sisters: Jennie O’Dell and Kim Vasey. Our mission is make every woman feel beautiful in her own skin. In attempts to promote self-esteem, we’ve eliminated the traditional numbered sizing and follow a color dot sizing system instead. We feel this allows you to focus more on how you fit and feel in something, while also creating size consistency.

Two years later, the beyourself team was ready to spread their wings. So, we opened a sister-store: The Giving Tree! Continuing the goal to promote self-esteem, The Giving Tree follows the same color dot sizing system. We also added another mission: to give more than we receive. Every month, customers vote for a local non-profit organization that we donate 25% of our profits to.

In October 2010, we were ready to grow a little bit more: we opened another beyourself location in Lincoln, Nebraska! Teaming up with manager/co-owner Lindsey Bellows, our Lincoln location features most of the same merchandise as our Omaha store, with some special pieces just for Lincoln shoppers as well!

WHAT CAN I FIND IN-STORES?
We feature a wide variety of clothing, shoes, handbags, jewelry, and other accessories that you won’t find anywhere else in the area. We also buy in very small quantities and receive new shipment every single day so you’ll always find something different and unique. Additionally, The Giving Tree features a “buy-sell-trade” program allowing you to sell us your “lightly-loved” clothing, shoes, and accessories in exchange for cash or store credit. We hope you find our stores inviting for all: no matter what your style, age, size, etc…always beyourself!