We help coaches and athletes prepare smarter and faster by connecting teams around the information they need to win.

How We Got Started

Have you ever thought to yourself, “I can’t believe people waste so much time doing [X] in this fantabulous age of information and technology?”

Alright, maybe you don’t share our excitement for ridiculous superlatives. But that’s exactly what our founders (David, John, and Brian) thought in 2006 when they realized exactly how much time and effort was spent by major football teams burning DVD copies of game film and distributing phone-book sized paper playbooks TO EACH AND EVERY ATHLETE.

I mean, can you imagine?

There was an obvious and straightforward way to help these teams: make all of the video, play diagrams, and coaching presentations securely available to the entire team over the Internet.

Who We Are

We’re a young gang of nerds, marketers, designers and former jocks who love sports and tech. Where the two meet is our playground.

Our main office is in the Haymarket District of Lincoln, Nebraska. We started growing another arm in the Austin, Texas region—our doctors can’t agree on whether we’ll have to amputate.

Behind the curtain we’re backed by the maximum amount of smartness you’re allowed to gather in a conference room (by law).

Who We Work With

Our team works with hundreds of coaches each week and we’re proud to be a part of their daily lives. If we can deeply understand their problems and feel their pain, we can develop some pretty amazing solutions.

Coaches from the smallest youth teams, to high schools, to the most elite college and professional teams rely on our software to give them an edge. We give our coaches and their teams access to their “edge” from anywhere in the world.

While we’re on the subject: we’re not just talking about the über-tech-savvy coaches. We’re talking about the ones who, until they tried Hudl, had never used a computer. Why? Because they inspire us to make our products work for them—never the other way around.