About Us

As with many small businesses, Schaefer’s was founded with humble beginnings as a corner drugstore in Lincoln, Nebraska. With the help of an incredible business visionary, technology and sure will, Schaefer’s has become the largest, independent TV and appliance dealer in the Midwest.

Today we are so much more than just TVs and appliances…electronics, home audio, home theater installation, whole house sound, structured wiring, kitchen design, gourmet cooking accessories and appliance repair. If you can imagine it in your home, we can make it happen! We encourage everyone to stop in, and visit our interactive store, where you can truly experience and “play” with the products before you buy.